Book Launch: Andrew Nyambayo’s “Integral Marketing: Enhancing Livelihoods” launched in Harare
26 May 2017: Trans4m Senior Fellow Dr Andrew Nyambayo launched his book entitled “Integral Marketing: Enhancing Livelihoods” last Friday at Rainbow Towers Hotel, Harare, Zimbabwe.
During the launch Dr Joshua Chinyuku, also a Senior Fellow of Trans4m, delivered the keynote address as the Guest of honor emphasizing the importance of integral marketing in producing and supplying products that improve the quality of people’s life. Trans4m Senior Fellow Dr Passmore Matupire introduced the Integral Worlds approach to the distinguished guests before Andrew Nyambayo himself came to the podium to share some insights on integral marketing.
At the heart of Integral marketing, a concept that Nyambayo developed in his PhD with Trans4m and Da Vinci, are humane values, which propel an organization to develop useful and affordable products that meet the needs and aspirations of customers. Through application of humane values, customers can be excellently served by knowledgeable and motivated staff. This accelerates product adoption, leading to socio- economic transformation.
Among the invited guests were Mr Isaiah Nyangari, Chief Marketing Officer Econet Burundi, Mr Black, Executive director of Tower Construction, Mr Innocent Magaya, Chief Human Resource Officer Econet Zimbabwe and Mr Charles Mutemera, Managing Director of Dicomm.
Note: to order the book, please contact Andrew Nyambayo directly.
